During Q3 2019, India’s smartphone shipments reached 49 million units and subsequently during Q4 2019, Xiaomi and Samsung continued to lead the smartphone market in India.
Now, according to a report from Counterpoint Research, India has surpassed the US to become the 2nd largest smartphone maker in the world after reaching 158 million shipments in 2019
According to the report, in 2019 Xiaomi grew 5% YoY followed by Samsung which showed a 5% decline YoY. On the other hand, Vivo grew 76% YoY, realme grew a massive 255% YoY, OPPO grew 28% YoY, and other brands showed a 39% decline YoY in 2019.
Similarly, in Q4 2019, Xiaomi’s smartphone market share was 27%, the same as during Q4 2018, and it is followed by Vivo with 19%, up from 10% during Q4 2018. It is followed by Samsung with 19%, down from 20%, OPPO with 12%, up from 7%, realme with 8%, the same as during Q4 2018. Other brands exhibited a 7% YoY change.
Furthermore, according to the report, Apple was one of the fastest-growing brands in Q4 2019 and Itel, Infinix, and Tecno reached its highest ever market share in Q4 2019. Lastly, major brands are aiming to expand into the fast-growing mid-tier segment this year and it should be an interesting segment to watch.
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